{"id":2378,"date":"2011-12-18T12:29:27","date_gmt":"2011-12-18T11:29:27","guid":{"rendered":"http:\/\/bvblog.wpengine.com\/?p=2378"},"modified":"2022-09-01T16:08:36","modified_gmt":"2022-09-01T15:08:36","slug":"conservation-music-respect-environment","status":"publish","type":"post","link":"https:\/\/blog.blueventures.org\/en\/conservation-music-respect-environment\/","title":{"rendered":"Conservation through Music: Respect the Environment \/ Hajao ty Tontolo Iaina"},"content":{"rendered":"

By Christi Turner<\/strong>, Education & Youth Outreach Coordinator<\/p>\n

Does anyone remember the cartoon movie Ferngully: the Last Rainforest<\/a><\/em>?\u00a0 I\u2019ll never forget watching it as a child, and starting to think about the disappearing forests on the other side of the American continent and its effects on our entire human community.\u00a0 I remember hearing the song Men in Helicopters<\/em> (by Adrien Belew \u2013 thanks daddy!) for the first time, a song that got me thinking about human overexploitation, disrespect and destruction of our natural resources.\u00a0 And did anybody else watch Captain Planet <\/em>every Saturday morning in the late 90s?\u00a0 These are just some of the audiovisual influences that have helped guide me toward conservation and sustainable development in my personal philosophy and professional life, partly because they made it \u201ccool\u201d to my young mind.\u00a0 Thank goodness for forward-thinking music and television producers, or my brain might have been totally fried by Animaniacs<\/em> and Gem and the Holograms.<\/em><\/p>\n

With the right images, sounds, and words, important messages stay with us forever.\u00a0 Advertising and marketing execs know this all too well, and they invest billions of dollars in finding the colors, fonts, jingles, and slogans that will get us to buy their products.\u00a0 Thankfully the ideas behind corporate marketing can be leveraged in \u201csocial marketing\u201d as well \u2013 \u201cselling\u201d positive ideas to communities in order to help improve their lives and livelihoods.\u00a0 And of course, the younger these ideas are adopted, the greater the impact.<\/p>\n

Here in Velondriake, a community-managed marine conservation zone off the remote south coast of Madagascar, Blue Ventures has partnered with UNICEF in a new social marketing and educational outreach endeavor: engaging the region\u2019s young people to promote conservation through different audiovisual technologies.\u00a0 UNICEF has helped BV to establish a new Junior Reporters Club here in Velondriake, whose members are learning to use Flip Cams to document local conservation issues and activities, and sharing them with the wider youth community in inspirational ways.\u00a0 In another complementary activity, known as Connecting Classrooms, students from around Velondriake\u2019s 24 villages are engaging directly in issues facing their local marine environment, and learning to share stories of their environment and their community via the internet, even learning to create their own wiki pages on the UNICEF-moderated CC portal, www.connectingclassrooms.net<\/a>, complete with photos, films, and sound bites from their environmental education activities.<\/p>\n

We\u2019re actively pairing our environmental education (EE) activities with opportunities to exhibit artistic and musical talent, most notably through the environmental song and poetry contest we held last month to launch this exciting partnership with UNICEF.<\/p>\n

The winners of the song contest got to make their song, a catchy, hip tune called \u201cRespect the Environment<\/a>\u201d (Hajao ty Tontolo Iaina<\/em>), into a music video.\u00a0 These kids \u2013 among them the leader of the local environmental youth club, members of Connecting Classrooms, and students sponsored by Blue Ventures through our schools scholarship program<\/a> \u2013 are the future of conservation in Velondriake, and they know it.\u00a0 They love it.\u00a0 They are up to the challenge of engaging in sustainable natural resource management and all of the related issues \u2013 ensuring access to quality education, to health services, to family planning options, and the other elements of sustainable, healthy communities and ecosystems.\u00a0 And with songs like \u201cRespect the Environment\u201d, they are helping to inspire the rest of the youth of Velondriake to do the same<\/p>\n

The \u201cRespect the Environment\u201d music video is now a part of Blue Ventures\u2019 community EE outreach activities, especially our \u201cVillage Outreach Tour\u201d, an EE roadshow that hosts EE films and lessons in 10 villages around Velondriake, on a monthly basis.\u00a0 The song has made the youth of Velondriake the inspiration and envy of kids (and adults!) in Morombe, the center of the district, where our Velondriake management committee recently used the music video as part of their community outreach activities with their partner organization in Morombe.\u00a0 And the music group has just written two more songs, to be recorded over the holidays!<\/p>\n

We\u2019re planning many more activities to showcase young talent in the name of conservation, through music, film, radio, and the internet \u2013 and focusing especially on how to share their dedication to conservation with the wider youth community, in southwest Madagascar and across the western Indian Ocean region.\u00a0 Stay on the lookout for our LiveWithTheSea.org website, an exciting new online forum for youth-to-youth and community-to-community environmental education and conservation exchange!<\/p>\n

And as an organisation, Blue Ventures and Velondriake are building our own capacity to produce high-quality, scalable, audio-visual materials in the region, and limit the need to outsource this work to the regional capital (a grueling 8 hour offroad car ride from Velondriake).\u00a0 Radio shows, music videos, interactive educational audio\u2026\u00a0 these are all key ways to rapidly spread important conservation messages to target zones and populations, especially the youth.<\/p>\n

Stay tuned for other exciting new videos & radio shows from Blue Ventures and Velondriake!<\/p>\n","protected":false},"excerpt":{"rendered":"

By Christi Turner, Education & Youth Outreach Coordinator Does anyone remember the cartoon movie Ferngully: the Last Rainforest?\u00a0 I\u2019ll never forget watching it as a child, and starting to think about the disappearing forests on the other side of the […]<\/p>\n","protected":false},"author":73,"featured_media":28415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"\nConservation through Music: Respect the Environment \/ Hajao ty Tontolo Iaina - Blue Ventures - Beyond Conservation blog<\/title>\n<meta name=\"description\" content=\"Blue Ventures has partnered with UNICEF in a new social marketing and educational outreach endeavour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.blueventures.org\/en\/conservation-music-respect-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conservation through Music: Respect the Environment \/ Hajao ty Tontolo Iaina - 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