{"id":968,"date":"2010-11-26T13:14:57","date_gmt":"2010-11-26T12:14:57","guid":{"rendered":"http:\/\/bvblog.wpengine.com\/?p=968"},"modified":"2017-02-09T13:57:27","modified_gmt":"2017-02-09T13:57:27","slug":"madagascar-conservationist-receives-georgetown-masters-for-pioneering-work-in-coastal-conservation","status":"publish","type":"post","link":"https:\/\/blog.blueventures.org\/en\/madagascar-conservationist-receives-georgetown-masters-for-pioneering-work-in-coastal-conservation\/","title":{"rendered":"Madagascar conservationist receives Georgetown Masters for pioneering work in coastal conservation"},"content":{"rendered":"

Madagascar conservationist Gildas Andriamalala has been awarded a Masters degree in Communication from Georgetown University, Washington DC, for his work promoting community-based marine conservation in his home country.\u00a0 As part of his Masters, Gildas developed an ambitious social marketing campaign to reduce destructive fishing in southern Madagascar.\u00a0 The campaign, developed with support and training from US-based social marketing NGO Rare Conservation, is the first campaign of its kind to reach this biodiversity hotspot, and uses innovative social marketing solutions to tackle entrenched problems of unsustainable fishing in this remote region of the Indian Ocean (Campaign for Sustainable Fisheries Management<\/a>)<\/p>\n

Rare <\/a>believe that while conservation has long been science-driven, success will ultimately come down to changing the way people relate to nature. Their social marketing campaigns aim to find innovative methods for sustained behaviour change to fill this need.<\/p>\n

Gildas\u2019 social marketing campaign in Velondriake,<\/a> the Indian Ocean\u2019s largest Locally Managed Marine Area (LMMA), started in March this year following a year of socio-economic research, community consultation and preparation. As Velondriake\u2019s Rare Pride Campaign manager, Gildas undertook four months of classroom training in the US with Rare over two years, alongside extensive workshops followed online from Madagascar.<\/p>\n

Using a range social marketing techniques, including posters, community theatre, and festivals, Gildas\u2019 ongoing campaign is working to reduce destructive fishing practices such as beach seine netting and poison fishing. \u00a0The campaign\u2019s\u00a0 slogan\u00a0 \u201cVezo aho<\/em>\u201d, meaning \u201cI am Vezo\u201d inspires local pride in traditional Vezo ethnicity, celebrating the sea-faring, fishing-dependent lifestyle that defines Vezo culture and identity.\u00a0 Gildas\u2019 work also educates communities in how responsible coastal management is essential for future generations and sustainable economic growth.<\/p>\n

Following the completion of his academic study, and having demonstrated that his two-year campaign has made a difference to the way Velondriake\u2019s communities relate to their coastal resources, Gildas passed his Master\u2019s with flying colours in a ceremony in Washington, DC.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Madagascar conservationist Gildas Andriamalala has been awarded a Masters degree in Communication from Georgetown University, Washington DC, for his work promoting community-based marine conservation in his home country.\u00a0 As part of his Masters, Gildas developed an ambitious social marketing campaign […]<\/p>\n","protected":false},"author":73,"featured_media":4303,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-velondriake-madagascar"],"yoast_head":"\nMadagascar conservationist receives Georgetown Masters for pioneering work in coastal conservation - Blue Ventures - Beyond Conservation blog<\/title>\n<meta name=\"description\" content=\"Madagascar conservationist Gildas Andriamalala has been awarded a Masters degree in Communication from Georgetown University, Washington DC, for his work\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.blueventures.org\/en\/madagascar-conservationist-receives-georgetown-masters-for-pioneering-work-in-coastal-conservation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madagascar conservationist receives Georgetown Masters for pioneering work in coastal conservation - 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